It’s Not the Market: Why Malaysian Basketball Needs a Mindset Shift

The Mindset Problem: What’s Really Holding Basketball Back There’s a popular misconception that’s been floating around for years: “Malaysian basketball has no market.” It’s a convenient excuse. One that all the stakeholders use to explain the sport’s stagnation. But here’s the truth: the problem isn’t the market—it’s the mindset. Fans have been programmed to see basketball in […]

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