大馬體育產業

Why Free Exposure Is Failing Us—and the Big Idea That Could Change Everything

Free exposure isn’t growth. We’ve given fans free content for years—yet where’s the growth? It’s time to break the cycle and turn passive watchers into committed fans. The Cycle We Are Stuck In In my previous newsletter, I talked about the cycle that is holding Malaysian basketball back: We gave fans exactly what they wanted: […]

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體育與商業:超越勝利,建立可持續發展的模式

現實是,許多大馬的體育組織並不相信體育可以成為一個永續的商業模式。這種思維阻礙了他們對體育未來的想像和規劃。此外,教育系統過於注重學術成就,而忽略了體育的重要性,許多傳統家庭也不鼓勵孩子追求體育夢想。這些因素都限制了大馬體育的潛力。

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