MBL

Why Free Exposure Is Failing Us—and the Big Idea That Could Change Everything

Free exposure isn’t growth. We’ve given fans free content for years—yet where’s the growth? It’s time to break the cycle and turn passive watchers into committed fans. The Cycle We Are Stuck In In my previous newsletter, I talked about the cycle that is holding Malaysian basketball back: We gave fans exactly what they wanted:

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Malaysia Basketball International Invitation: New-Look Penang Sunrise Youngsters Ready To Shine

The Malaysia International Basketball Invitational draw results are in, setting the stage for an exciting tournament as Malaysia and China celebrate 50 years of diplomatic relations. The event, to be held at the MABA Stadium in Kuala Lumpur from October 23rd to 27th, will feature eight teams, including top domestic clubs and four visiting teams

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Unlocking the Untapped Potential of Malaysian Basketball—Here’s What’s Missing

The Untapped Potential of Malaysia Basketball 60,000 views. 53,000 views. 38,000 views. The recent Agong Cup finals drew impressive numbers, both in-person and online. Over 6,000 fans packed Arena Larkin for the games, creating an electric atmosphere. In addition to the live crowd, the men’s final livestreams alone also garnered significant viewership, highlighting the untapped

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It’s Not the Market: Why Malaysian Basketball Needs a Mindset Shift

The Mindset Problem: What’s Really Holding Basketball Back There’s a popular misconception that’s been floating around for years: “Malaysian basketball has no market.” It’s a convenient excuse. One that all the stakeholders use to explain the sport’s stagnation. But here’s the truth: the problem isn’t the market—it’s the mindset. Fans have been programmed to see basketball in

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